|
|
About Israel
The powerful Romans regarded ancient Israel
as one of their most strategically important locations.
Great roads and aqueducts interconnected bustling cities
vital to the empire’s financial strength and political
stability. For two thousand years, the Crusaders, Ottomans
and other world powers regarded this region as crucial for
their economic and strategic vitality.
Two millenniums later, the world is becoming a
collective of individual cultures striving to achieve common social
and economic goals through expanding globalization and a process of
mutual economic fulfillment.
In today’s global environment, modern Israel is once
again becoming a vital element in the international strategies of
both large and small US businesses. Long considered a critical
region, the Near East has transformed into an attractive wellspring
of commercial opportunity. As geopolitical change continues to
unfold, Israel is rapidly assuming stature as an ideal gateway to
vast, largely untapped, and highly lucrative markets.

A highly westernized nation located at the gateway to
eastern cultures, Israel is positioned to become a commercial hub
for numerous multinational companies. A Mediterranean country with
a distinct “Suburban America” flavor, a friendly, outgoing
population, and a mild sun-belt climate, Israel has recently
experienced an influx of US corporations seeking to establish a
foothold in the region.

The desire to
transform a mostly barren land into a modern state was a key factor
in Israel's scientific inquiry and technological development. At
first, research focused on projects of national importance. Today,
the percentage of Israelis engaged in scientific and technological
investigation, and the amount spent on research and development
(R&D) in relation to its GDP, are among the highest in the world.
Multinational research foundations play a crucial role in a wide
variety of activities, ranging from basic research to industrial
development and marketing.

In communications,
R&D-based applications include the digitalizing, processing,
transmitting and enhancing of images, speech and data. Products
range from advanced telephone exchanges to voice messaging systems
and telephone line doublers. Israel is also a world leader in
fiber-optics, electro-optic inspection systems for printed circuit
boards and thermal imaging night-vision systems. Computer-based
equipment, mostly in software and peripheral fields, has been
developed and produced. While some of Israel's software products are
designed for use on mainframe computers, most have been developed
for small or medium-sized systems such as computer workstations. A
computer mouse with three touch pads, allowing the visually impaired
to "read" text and graphics on screen, was recently developed. In
addition, Israel produces robots designed to perform a wide variety
of tasks, including diamond polishing, welding, packing and
building. Research is now underway in the application of artificial
intelligence to robots

US consumer product manufacturers, retailers, food
chains, industrial corporations, and service providers have
established local Israeli operations as a vehicle for commercial
expansion in the Near East. Tapping Israel’s highly professional
workforce, robust economy, thriving consumer markets, and dynamic
commercial environment, US companies have successfully initiated
independent operations or joint ventures with local Israeli
partners.
Israel's four
main cities are Jerusalem the capital; Tel Aviv, focus of the
country's industrial, commercial, financial and cultural life,
founded (1909) as the first Jewish city in modern times; Haifa, a
major Mediterranean port and the industrial center of northern
Israel; and Be'er Sheva, the largest population center in the south.
|