Cross Cultural Training



These are some of the hallmarks of Transmark's Cross Cultural " Doing Business in Israel" training program:

  • Developed by businesspeople for businesspeople.
  • Based on real US-Israeli business case studies.
  • Highly customized to reflect unique customer requirements.
  • Available in multi-participant seminar formats as well as one-to-one executive coaching sessions.
  • Provides focused preparation for specific overseas business tasks and objectives.
  • Concurrently delivers both cross cultural skills and practical “Doing Business in Israel” expertise.
  • Includes hands-on, case specific, seminar-integrated advice for rapidly increasing cultural agility and effectively adapting to the Israeli Mindset and business culture.
  • Complemented by a copyrighted one hundred page, to the point, customizable Guidebook that both analyzes and explains Israeli business culture and provides solid intercultural business advice and solutions.
  • Supplies a customized compilation of case specific "BizTips" tailored to a participant’s unique business affairs in Israel.
  • Augmented by an integrated post-session phone or email consultation service.
  • Competitively priced.



Transmark offers several training formats to meet unique client requirements:


Introduction to Doing Business in Israel

An introductory skills and awareness seminar designed for multiple participants, this format is especially suited for executives, managers and employees of companies with either preliminary or generalized business interests in Israel. Delivered in a more condensed and structured presentation with exercise and open discussion segments, the “Introduction” seminar is an effective venue for examining a wide range of cross-cultural, communicative and business related issues associated with doing business in Israel. For companies with more focused ongoing or future interests in Israel, this course can serve as a generalized platform from which more specific issues can be derived for further exploration.


Focus on Doing Business in Israel

An advanced preparatory seminar also intended for multiple participants, this course is designed to effectively deliver cross-cultural, communicative, team building and business strategy skills that address a client’s specific business requirements and objectives in Israel. The course incorporates insight derived from an analysis of Israeli social, cultural, historical, communicative, mindset, and business practices to explain, examine and propose solutions for specific business issues confronting seminar attendees. This format represents a highly customized venue in which, at the client’s discretion, specific business objectives and tasks in Israel are incorporated into the training curriculum and supporting literature to yield a seminar which keenly prepares attendees for their overseas mission. The “Focus” seminar is delivered in a much more exploratory format integrating exercises, case study analysis and an open forum that allows attendees to initiate in-depth examination and resolution of topics related to either individual or team based business objectives in Israel.


Advanced Doing Business in Israel

A highly detailed and customized two-day seminar for clients with wide spectrum interests in Israel, this course is divided into an in-depth, one-day comprehensive session in which participants acquire an intimate familiarity with Israeli culture and society through presentation of multiple case studies and examples portraying the many facets of day-to-day life and work in Israel. This intensive preliminary daylong segment provides attendees with an extensive set of skills and sensitivities that thoroughly prime their ability to comprehend, assimilate and adapt to Israeli cultural traits, both in and outside the business environment.

The second day of this course is devoted to an exceedingly customized and detailed review of Israel’s business culture and environment with expanded emphasis on the cultural, behavioral and communicative aspects influencing the successful execution of specific business tasks in Israel. Relevant business tasks and objectives in Israel are individually characterized and explored by participants with knowledge tools derived from day one as well as numerous case study and simulation exercises. The “Advanced” Doing Business in Israel course is a vigorous and intense preparatory venue that leverages academic information, practical exercise and group deliberation to provide the highest levels of skill and preparation for succeeding, thriving and achieving excellent business results in Israel.



Israel Business Handbook