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Strategic Consulting
Transmark offers
companies in Israel and in the United States a comprehensive set
of business consulting services
designed to define, develop and grow their US-Israeli operations. Transmark’s consulting program
begins by
analyzing the management, products, technological
infrastructure, manufacturing capabilities and commercial
history of companies operating within the US-Israeli business
interface.
Results from this analysis are integrated and reconciled
with marketing and new product development
plans in a process designed to help the company define its
business objectives and operations in the foreign environment.
Based on a
careful
analysis of the client company and based on its commercial
objectives, Transmark leverages extensive business
development and marketing experience to propose strategies
through which that company can realize a successful US or
Israeli presence.
Beyond
analyzing the client company, beyond helping it define business
objectives and beyond proposing strategies by which these objectives
can be realized, Transmark assists in planning methodologies for implementing the
proposed strategies and transforming the company’s objectives
into measurable commercial and financial success whether the
client is a US business operating in Israel or an Israeli
company venturing in America.
Our Strategic
Business consulting solutions range from startup plans to helping
mature businesses prepare for their next phase of growth. Some core
examples of solutions we offer:
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Business Operations Analysis
Documenting and analyzing company philosophy and value
statement, product or service suitability for overseas
introduction, product or service merits and success levels,
product costing, management issues, quality systems, new product
introduction systems, factory and production line layout and
production capabilities, process development, inventory
management, production planning, people management systems,
business performance metrics.
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Business Plan Development
Developing
a blueprint for a successful overseas business enterprise and a
vision that illuminates the company's strategic direction. A
comprehensive business plan can guide the company's management
through the various business development phases and can allow
key players to effectively communicate the company's direction
to associates . An excellent business plan provides a measured
and coherent framework within which a company can develop and
pursue its strategies over the span of up to five years.
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Marketing Program Development
Researching, documenting and presenting a program that
addresses what products and/or services will be sold to which
market segments and to what type of customers, how will these
products be sold, at what price and where, as well as how the
products will be advertised and promoted and how will they
contend with competitor offerings.
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Internet Exposure Development
Building a
plan for increasing, enhancing and improving a client's online
image and electronic footprint through work with content
designers and search engine optimizing specialists as well as
developing and augmenting the company's ability to implement
online CRM, payments, and operational logistics. Assisting
the client to visualize and realize its internet potential and
to mine its online opportunities as a revenue generating
methodology.
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Implementation Plan Development
Generating
a carefully researched and documented roadmap for implementing
the various phases of the company's overseas business
initiative based on project planning principles that define the
resources, timetables, and tasks required to achieve consecutive
process goals so that the company's management can clearly
observe the physical evolution of the initiative in tangible and
measurable results.
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